AUFSCHNITT
the most unusual label for lifestyle products, textiles, and home accessories
AUFSCHNITT Berlin (cold cuts) is one of the most unusual labels for the design of lifestyle products, textiles, and home accessories. The distinctive naive style of food realization in textile form, the love of materials and the knowledge of design manufacturing for over 12 years all contribute to making their products unique. AUFSCHNITT stands for the grotesque humor, which in its absurdity, reflects the spirit of our society. AUFSCHNITT‘s product collection mimics everyday sausage and meat products in traditional sewing techniques. For their home accessories, AUFSCHNITT uses cotton, lycra, microfiber and synthetic leather with natural dyes.
the story
We can imagine that you might be asking yourself, but how did such a unique idea come into being?
Founder and CEO Silvia Wald originally studied Clothing Technology in Berlin, before founding a studio for pattern construction and production. AUFSCHNITT was first coined as a cheeky play on words. Inventing itself as a pun from the word ‘pattern’, (in German: 'Schnitt’, which is the basis for the creation of clothing), and the Butchery expression “Aufschnitt” which in german describes a particular genre of sliced meats or cold cuts. Paradoxically, Silvia Wald is a vegetarian, she loves to deliver her customers miniature sausage brooches as promotional gifts. As it turned out, the little sausages were loved by all, far and wide, and started to create quite a stir in the neighborhood.
Concept Store and Atelier
Today AUFSCHNITT has expanded its repertoire into all kinds of shapes and sizes, to suit every tastebud around the world! Curiosities and delicacies found not only in the humble German Butcher’s hands, but also made by the Baker, sold by the Fruiterer and found on the Vegetable Market.
The entire collection is on display in the AUFSCHNITT Concept Store and Atelier in Berlin. In the future, AUFSCHNITT believes that everything is possible, and will gladly continue to build our mini-supermarket based on anything you wish to cuddle or sit on ...